actionable insights for strategic solutions
What we do
Clients
World bank
Afterpay
Australian Research Council
Bose International
Embassy of Brazil
iMove CRC
Jetstar
Family and Community Services NSW
Mondelez
Transport for NSW
AstraZeneca
Square
University of Queensland
Motorola
Capital Markets CRC
Cash App
Empatkali
University of South Australia
HOW WE DO IT
Media pieces
Does Institutional distrust matter? It does when it comes to the NDIS
Participants and Carers use their NDIS funds differently depending on who they distrust in the Scheme.
Adopting large scale personalisation in the NDIS
What constitutes success in personalisation for large-scale policymaking?
Understanding demand to prevent market failures in the NDIS
How can government help service providers make informed business choices?
Improving consumer outcomes through examining carer choice in the NDIS
How do the choices of consumers and carers differ with regards to disability-related services?
The NDIS tension in boosting disability employment
Do disability-related choices translate to a boost in employment and, if not, how can the scheme be improved to promote this personal goal?
Why more investment in the NDIS may not boost employment
Little is known about how NDIS participants weigh their personal goals and make choices about achieving them.
About the founder
I am a customer insights expert with a passion for translating consumer preference into an impactful business strategies. Over the past 15 years, I have focused on understanding the whys behind consumer choice - from quick surveys to advanced experimental techniques - and have worked with businesses of all sizes - from start-ups to multinational organisations.
My expertise in uncovering the whys behind consumer choice has proven particularly invaluable in contexts where Artificial Inteligence/ Big Data is limited: (i) for new products and services that are yet to be tested in an existing market or (ii) introducing an existing product or service in completely new markets.
Previously, I have built Afterpay’s Research and Strategy org from the ground up as Global Director of Research and Strategy, and led numerous research programs for the company, including post acquisition by CashApp/ Block. Before Afterpay, I ran Arbitrium for 18 months, leveraging my Ph.D. in Choice Modelling.
